Applying Behavioral Insights to Fire Safety

A report from East Sussex Fire and Rescue in the UK, “Applying Behavioral Insights to Fire Safety – A Trial to Reduce Incidents of Accidental House Fires.”

They moved away from focusing on the traditional audiences and developed non-traditional strategies and took a rigorous approach to data collection that informed the evolution of the project. This meant they did not focus on the usual “at risk” groups, but instead focused on the demographic that was creating the true problem in the community and that could cause change. A very good example of a Community Risk Assessment that then informed the Community Risk Reduction plan.

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