Teaching people about fire safety is a challenge when there are so many competing messages out there, and doing it effectively is the key. This strategy focuses on identifying what are the critical messages and what are the best ways to communicate these messages to the general public.
Dr. Candice McDonald
National Volunteer Fire Council
Deputy CEO
Dr. Candice McDonald is a former NASA federal agent who has served almost two decades as a firefighter, EMT, EMS officer, CE instructor, fire inspector, and PIO. She is the Deputy Chief Executive Officer of the National Volunteer Fire Council, President of the Cumberland Valley Volunteer Firemen’s Association, and an adjunct marketing professor for Eastern Gateway Community College and the University of Arkansas. She holds a Doctor of Business Administration degree with a specialty in homeland security, a master’s degree in organizational leadership, a bachelor’s degree in organizational management, and an associate degree in human services.